Data Mining Can Improve Your Business Growth

March 3rd, 2010 by admin | No Comments | Filed in Business

Data mining suggests to process of analyzing data from different angel and summarizing it into useful information -  that improve revenue, reduce costs, or both. Data mining software is an innovative and important analytical tools for analyzing data. It allows users to analyze data from many different dimensions or angles, categorize it, and summarize the relationships identified.

Todays business house faces intense competition .Thus Companies have opted powerful computers to sift through volumes of supermarket scanner data and analyze market research reports for years. However, relentless innovations in computer processing power, disk storage, and statistical software are dramatically increasing the accuracy of analysis while driving down the cost.

Data mining emphasizes on consumer focus – retail, financial, communication, and marketing organizations.These variables enables business houses to asses relationships among “internal” factors such as price, product positioning, or staff skills, and “external” factors such as economic indicators, competition, and customer demographics. And, it enables them to determine the impact on sales, customer satisfaction, and corporate profits. Finally, it enables them to “drill down” into summary information to view detail transactional data.

Data mining allows a retailer to use point-of-sale records of customer purchases to send targeted promotions based on an individual’s purchase history. By mining demographic data from comment or warranty cards, the retailer could develop products and promotions to appeal to specific customer segments.

Recently a a large chain super shop have used the data mining capacity of Oracle software to analyze local buying patterns. They discovered that when men bought diapers on Thursdays and Saturdays, they also tended to buy beer. Further analysis showed that these shoppers typically did their weekly grocery shopping on Saturdays. On Thursdays, however, they only bought a few items. The retailer concluded that they purchased the beer to have it available for the upcoming weekend. The grocery chain could use this newly discovered information in various ways to increase revenue. For example, they could move the beer display closer to the diaper display. And, they could make sure beer and diapers were sold at full price on Thursdays.

Another nice example is WalMart that is pioneering large data mining to transform its supplier relationships. WalMart gathers point-of-sale transactions from over 2,900 stores in 6 countries and continuously transfera this data to its massive 7.5 terabyte Teradata data warehouse. WalMart allows more than 3,500 suppliers, to access data on their products and perform data analyses. These suppliers use this data to identify customer buying patterns at the store display level. They use this information to manage local store inventory and identify new merchandising opportunities. In 1995, WalMart computers processed over 1 million complex data queries.

Green Energy – Make the Planet Green

February 4th, 2010 by admin | No Comments | Filed in LifeStyle

World is advancing rapidly and consume more energy than ever with the development of technologies. Green energy suggests the idea  of using energy such that it meets the needs of the present without compromising the ability of future generations to meet their own needs. In addition green energy ( Also known as renewable energy) provides lower carbon emissions and create less pollution.

Green energy is environmentally friendly and non-polluting, such as geothermal, wind, solar, and hydro. Sometimes nuclear power is also considered a green energy source. Green energy sources are often considered “green” because they are perceived to Green energy is commonly thought of in the context of electricity generation.

Geothermal

Geothermal is a Greek word where geo, meaning earth, and thermos, meaning heat. In geothermal energy power extracted from heat stored in the earth to produce electricity.In 2007 about 10 gigawats power has been produced through geothermal technology.

Geothermal power is reliable, sustainable, and environmentally friendly, but it’s costly. Drilling and exploration for deep resources costs tens of millions of dollars, and success is not guaranteed. Another obstacle is historically it has been limited to areas near tectonic plate boundaries. However recent technological advances have dramatically expanded the range and size of viable resources, especially for applications such as home heating, opening a potential for widespread exploitation.

Wind power

A widely used natural source to generate power or electricity. This is the technology to convert wind energy into a useful form of energy, such as using wind turbines to make electricity, wind mills for mechanical power, wind pumps for pumping water or drainage, or sails to propel ships.

Most of the European countries generate electricity through wind power. Denmark, Spain, Portugal, Germany, Ireland most depend on wind power to generate electricity. Now there are about eighty countries around the world are using wind power on a commercial basis. At the end of 2009 wind power generates 157.9 gigawatts (GW)  electricity. which is about 1.5% of worldwide electricity usage.

Solar Power

Using sunlight to produce electricity is one of the oldest method in green energy. Solar power is the conversion of sunlight to electricity. Using photovoltaics electricity can be produced  by using the Sunlight directly. In indirect way sun’s energy help to boil water which is then used to provide power, and technologies such as the Stirling engine dishes which use a Stirling cycle engine to power a generator.

Main problem solar power plants can face high installation costs, although this has been decreasing due to the learning curve. Developing countries have started to build solar power plants, replacing other sources of energy generation.

Hydro power

China is the pioneer of hydroelectricity. China produces most of their electricity through hydro power and has the world largest hydro electricity plant. Hydroelectricity is electricity generated by hydro power, i.e., the production of electrical power through the use of the gravitational force of falling or flowing water. It is the most widely used form of renewable energy.

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January 20th, 2010 by admin | 1 Comment | Filed in Business

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