What is most important “innovation or effective local business marketing strategy”? Certainly it is very difficult to answer. Let’s come to the point. We are not going to have a heated debate over the issue. We just try to say that marketing policy or strategy is very important indeed to promote product or service. Regardless of large or small, local business marketing or international business marketing branding and product promotional secret should be come first. Trade show marketing strategy is a great part of marketing strategy and it is a very hot issue now a days. Just look at China. China is organizing world largest trade show. The show is truly gigantic. But some common mistakes over trade show can make the things worse. Let’s try to find how to avoid that mistake.

Plan carefully
A good trade show planning can certainly very useful to boost up company’s marketing issue. Making a good balance between strategic marketing and exhibit marketing plan should be considered. Ask yourself whether you would like to promote existing products or introduce new products.

Fix budget
Budget is mostly responsible to generate promotional activities level. So fix your budget and then try to make a meaningful theme or message related to strategic marketing plan to help promotional decisions. If you are planning to participate international trade show then budget would be much higher. So carefully make a balance between your budget and expectation from the trade show.

Know target market
Know your target and implement various promotional programs like e-mail, sending faxes, providing wristbands, TV advertising, printing ad and so on. Marketing through online is also very cost effective. Besides many promotional campaign just try to make sure that visitors are attracted and visit you.

Maintain good relation with press
Remember press naturally contributes a lot to promote your company’s image or brand. So arrange press releases to let the others know about your product/service, or highlighting a new application or market venture. Just remember press can sink you and also can give a good lift.

Show Uniqueness
Try to differentiate you from others by gaining visitors mind. Good looking booth, smart booth attendants can attract visitors. The key point is to present make you unique from too many exhibitors. Participate in trade show is not everything you want. It is just the beginning. Main focus should be promotion of new or existing products or services effectively.